Your company’s blog can enhance and reinforce your reputation, increase brand awareness, provide search engine optimization value and drive qualified leads. To help, here are five ways to get your corporate blog noticed:
Research keywords related to your products and industry using services such as SEMrush, SpyFu, Google Adwords Keyword Planner, Search Engine Land or Moz. Incorporate those keywords and related words into your blogs in a flow that makes sense. If it doesn’t make sense to you, it’s not going to make sense to the search engines or your target audience.
Of note: It is not a good idea to practice “keyword stuffing” – the act of cramming a webpage with as many related keywords as possible to manipulate the system for higher search engine rankings. Fortunately, this black-hat strategy is often discovered by Google, and the offending website can be penalized in search rankings.
Think of it this way – you own your blog. It’s yours, and it’s an easy way for you to express your expertise to your target audience. Customers may view the products and services you offer on your website, but when written correctly, your blog can drive traffic from the search engines to your site for customers to witness your mastery of a specific subject matter. Your expertise also will help to relay a focus, relevancy and an additional way for you to communicate with your customers.
Request that your customers, vendors and business partners subscribe to your email newsletter to receive regular email blasts containing your company’s most recent blogs and press releases. This way, you are not waiting for them to need to find you – and your subscribers will have the benefit of always being in the know. You also may want to implement an opt-in subscription Web form on your website so that interested parties can subscribe themselves.
This is crucial. Your blogs should have useful anchor text throughout. Per Wordstream, “Anchor text is the clickable text in a hyperlink.” Links carry weight with search engines, as they judge the words in the anchor text, how that matches to the external site and the credibility of the external site. Additionally, to assist with internal linking, it’s a good idea to link back to existing blogs on your site so they can be intertwined. Why not send a customer to another one of your blogs?
Join communities with your target audience and share your blog content with them. You want as much sharing and interaction with your blog as possible. This helps to spread the message that you are the expert. Also, Google’s search algorithms include a social aspect, so remember to socialize that blog.
We’d love the opportunity to show you how Weidenhammer Creative can improve your marketing strategy. To set up a free consultation email Jeremy Jones, Manager of Client Relations at [email protected]