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Elevating a Lehigh Valley Community Bank

A Modern Online Presence

Client Since: 2010

Highlighted Services:

Working on a website for a financial institution presents its own unique challenges.

Fortunately with the help of the amazing team at AmericanBank, Weidenhammer Creative was able to overcome these obstacles and develop an outstanding website for this local area banking leader.

 

AmericanBank website design

American Bank Home Page

Interactive

Our first commission through AMBK was to help design and develop a simple, clean and elegant website that acts as the cornerstone for all other marketing efforts. After months of research, strategy, design, development and third party integration, we launched a site that both organizations could be proud of. Since launch, our teams have continued to collaborate, updating the site to create an optimal user experience and keep it in line with modern technologies. Attention to detail and constant maintenance are the keys to success in any web project and AMBK is a prime example of not cutting corners and doing things right.

Design

In the design world, things aren’t usually as easy as they seem. Each image is carefully considered, strategically placed and often manipulated far more than anyone would imagine. In the example below you’ll see how 5 images were selected and edited to create one custom marketing image to promote mobile banking for AMBK.

Graphic generated for the American Bank website

Video

In addition to our web collaboration we were also fortunate enough to help produce a short marketing video that has been used for direct digital marketing, at awards ceremonies and on AMBK.com. The video showcases many of the advantages of working with the local powerhouse and give a great sense of the personal attention one receives when working with their dedicated and caring staff.

They worked tirelessly side by side with us throughout the whole process from the initial design meetings, through revisions and right up until the launch date and beyond.
Client Testimonial: When the decision was made that we would re-design our website, it was a major decision for us as we knew it would directly impact our customers, who hadn’t seen a change in our website for many years. In an industry like banking where trust and superior quality are important, we wanted to present ourselves online in the correct way but still create a fresh, new look that was current but reflected our continued commitment to superior quality.

From the moment that we started working with the team at Weidenhammer Creative, they were open to all of our ideas and knew when to inject their fresh, creative approach into the design while still keeping in mind our corporate image as well as the many regulations that can impact the banking industry. They worked tirelessly side by side with us throughout the whole process from the initial design meetings, through revisions and right up until the launch date and beyond. They were willing to address all of our concerns and/or comments very quickly and when we were quickly approaching our deadline, they were committed to pulling all of their resources to get the project done and to our specifications.

It was a pleasure to work with everyone involved in our website project – Curtis, Brian, Devon, and Chris. Even after our initial redesigned site launched, they are always available and willing to assist with changes and/or updates as they arise. AMBK.com wouldn’t be the premier banking site it is today without the team at Weidenhammer Creative!!

 
Mary HodrickDirector of Marketing

We enjoyed every moment we spent on American Bank, from design to video. After several years of working together, our relationship is stronger than ever and we look forward to sharing our next collaboration with you.

We’d love the opportunity to show you how Weidenhammer Creative would benefit your company’s marketing needs. To set up a free consultation email Jeremy Jones, Manager of Client Relations: Let’s get started!

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