What began as a simple web refresh became a rebranding project.
myHR Partner is a full service human resources outsourcing company that uses a hands-on approach and delivers HR functions to businesses. Clients seeking HR support from the hiring process to employee relations look to myHR Partner to become an extension of their own company. They had so much to offer, but their message was unclear and they were getting confused for a staffing agency. Halfway through the redesign of their website, they decided to revamp their entire branding. Weidenhammer Creative quickly adapted and got to work on their new brand and marketing materials.
This one-of-a-kind agency had to be represented as such, so it was important for the site to speak for the team. We made sure to clearly showcase the different services that this company has to offer. Myhrpartnerinc.org has a clean layout with clickable icons that lead to other pages, making it easy for the company in need of HR functions.
A series of logos were created for both myHR Partner and myLink Hotline Services. It was important for the logos to look uniform since both companies are under one business umbrella. This meant similar colors, fonts and styles. Logos were narrowed down and refined and the final pieces were produced.
Once the logo was in place, we incorporated it onto brochures, business cards, direct mailers, and pop up banners. These materials were created to be distributed to clients and also to announce the shiny new brand.
A total rebrand warranted new photos of the team to display on the website, brochures and the rest of the marketing collateral. myHR Partner utilized Weidenhammer’s photography services for executive portraits that were taken in their offices to exemplify the staff in their own environment.
We’d love the opportunity to show you how Weidenhammer Creative would benefit your company’s marketing needs. To set up a free consultation email Jeremy Jones, Manager of Client Relations: Let’s get started!