There’s a time in every website’s life when someone asks the important question: “Is it time to go mobile?”
The answer may not be as simple as yes or no… It may be to what degree.
Native apps, web apps, appetizers… There are lots of app options and lots of questions that need to be answered to make the right decision. In fact, you may already have a really simple, easy-to-navigate site that also happens to work really well on mobile devices.
When it comes to mobile access, I think the most important question is this: “In what context will a user need to access this site on a mobile device?” What are people looking for? When and where will they be when they use a mobile device to look you up?
Will people be making transactions, or logging in? If so, you may want a native app, one that users will download from an app store and use from their smartphone.
Will people be looking for your contact info, a map, simple instructions? If that’s the case, a web app, or mobile website might be sufficient.
Our philosophy is that a user’s web experience on a tablet should mirror that of a desktop, but a mobile phone user is searching in a different context – maybe they’re on the go and need a quick contact number or map.
Due to the nature of our business, 4O1!’s mobile site has simplified the navigation. Users can easily find any basic information regarding our services, they’ll see a carousel with graphic examples of our services, and a contact page with map links.
What do you think about mobile apps? What’s your top reason to visit a website from your phone?