For a recent project, 4O1! Creative had an exciting opportunity – to create a unique, bold, graphic tee design for TorcUP – the ultimate torque tool company located in Easton, Pa. John Kovacs, the President of TorcUP, envisioned a fashionable, confident and trendy T-shirt – original across the board.
First, imagine a torque tool company with a distinct goal to be different! According to TorcUP’s website, “To ‘be like’ or to ‘seem like’ or to ‘appear like’ any other company is NOT the TorcUP philosophy.” With a clear mindset to be an exceptional business, the brand signifies the Italian Stallion of its industry.
It was time for 4O1! to put what we knew about the company on a T-shirt! Before any artwork could begin, 4O1!’s Senior Graphic Designer, Ryan Lynn, researched the design examples John referenced. The design examples had a biker-vibe, a “tools are made in the U.S.A.” approach, marrying skulls with masculinity. After collaborating with John, a direction was approved. When you put it altogether – the American pride, the honor, the man’s man and overall sense of strength screamed a design with a badass eagle. It was time for Ryan to start putting pencil to paper.
See below for details on the TorcUP Graphic Tee Process! #welovethis #designgeek