we love this.

Call Us!
610.317.4010

951 Marcon Blvd, Suite 5
Allentown, PA 18109
Get Directions

new business
lets get started!

Watch out for the floating Musikfest monster!!!!!

Let's take this to the next level

We would love to hear from you!
Please fill out this form and we will get in touch with you shortly.
  • This field is for validation purposes and should be left unchanged.

Jeremy Jones
Manager of Client Relations

[email protected]

 

Sketch to Shirt – TorcUP’s Graphic Tee Design Process

posted by: Weidenhammer Creative on March 24, 2015

Sketch to Shirt – TorcUP’s Graphic Tee Design Process

posted by: Weidenhammer Creative on March 24, 2015

For a recent project, 4O1! Creative had an exciting opportunity – to create a unique, bold, graphic tee design for TorcUP – the ultimate torque tool company located in Easton, Pa. John Kovacs, the President of TorcUP, envisioned a fashionable, confident and trendy T-shirt – original across the board.

Ryan Lynn, Senior Graphic Designer, working on TorcUP's graphic tee design.

Ryan Lynn, Senior Graphic Designer, working on TorcUP’s graphic tee design.

First, imagine a torque tool company with a distinct goal to be different! According to TorcUP’s website, “To ‘be like’ or to ‘seem like’ or to ‘appear like’ any other company is NOT the TorcUP philosophy.” With a clear mindset to be an exceptional business, the brand signifies the Italian Stallion of its industry.

It was time for 4O1! to put what we knew about the company on a T-shirt! Before any artwork could begin, 4O1!’s Senior Graphic Designer, Ryan Lynn, researched the design examples John referenced. The design examples had a biker-vibe, a “tools are made in the U.S.A.” approach, marrying skulls with masculinity. After collaborating with John, a direction was approved. When you put it altogether – the American pride, the honor, the man’s man and overall sense of strength screamed a design with a badass eagle. It was time for Ryan to start putting pencil to paper.

See below for details on the TorcUP Graphic Tee Process! #welovethis #designgeek

 

We promised a badass eagle! This is the initial sketch meant to establish a concept and direction for the project.

We promised a badass eagle! This is the initial sketch meant to establish a concept and direction for the project.

It’s all in the details. This was the initial pencil layout to show the intricate features of the eagle and skull.

It’s all in the details. This was the initial pencil layout to show the intricate features of the eagle and skull.

SA-WEET! Time for inking over the pencil sketch with a light table.

SA-WEET! Time for inking over the pencil sketch with a light table.

Inked drawing ready to be scanned. We love watching it all come together!

Inked drawing ready to be scanned. We love watching it all come together!

The design has been scanned. Ryan is coloring it in Photoshop! He has refined the design to make it super crisp for coloring.

The design has been scanned. Ryan is coloring it in Photoshop! He has refined the design to make it super crisp for coloring.

Final design ready for print – “Built 2 Bolt”

Final design ready for print – “Built 2 Bolt”

Heat curing

Heat curing

The finished product — TorcUP’s badass eagle.

The finished product — TorcUP’s badass eagle.

Screen Shot 2015-04-06 at 3.19.54 PM
4O1!creative Get Directions