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Griddle 145

posted by: Weidenhammer Creative on July 16, 2012

What’s more satisfying than creating the logo for the Valley’s tastiest restaurant?  Eating their red velvet pancakes for breakfast.  Introducing:

Griddle 145 Logo

Taylor and Sherry Eisenhard, husband/wife restauranteurs, recently opened Griddle 145 in the heart of the Lehigh Valley. There menu of “Good Eats” and “Tasty Treats” specializes in the decadence of comfort foods while elevating them beyond your normal diner experience.

“To compliment the home style of the food we felt the logo should also have a hand-made feeling to it.”

To compliment the home style of the food we felt the logo should also have a hand-made feeling to it.  Numerous hand drawn concepts were narrowed down to one winning design and finalized with an earthy color palette of orange, green, and various shades of browns.  Finally the logo was paired with a brand statement, “Good Eats, Tasty Treats,” to reinforce the deceivingly simple menu.

Griddle 145 Stationary

Griddle 145 Stationary

The logo has been incorporated throughout the restaurant, including signage, menus, and uniforms.   In addition to the logo, our team put together a full stationary set including business cards, letterhead, and envelopes as well as a set of social network skins to give this new brand everything it needs to succeed.

Griddle Facebook Page

Griddle Facebook Page

Check out Griddle 145’s Facebook page for their latest menu creations.

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