In the rapidly change world of print media publishers across the globe are faced with the challenge of going digital or going belly up.
The awesome team at Lehigh Valley Style are no exception to that harsh reality. With a decade of publishing the area’s highest quality lifestyle magazine under their belt their website was far from a reflection of that. The previous version of the site had no original content, no personality and no real reason to attract visitors.
Then came 4O1! We viewed the challenge of redeveloping Style’s site as an opportunity to build a platform that could be an extension of the print publication, a valuable information resource for its readers and an added revenue stream for the magazine. Keeping all that in mind we developed a flexible platform that was extremely scalable and could easily be recycled to the publishers other lifestyle magazines Susquehanna Style and Berks County Living.
Now all 3 sites boast tons of original content, local shopping & dining directories, an extensive events calendar, online give aways and an interactive version of their respected magazine not to mention a growing revenue stream through the placement of high quality trackable online ads.