Weidenhammer Creative, a dynamic marketing agency based in the Lehigh Valley is pleased to announce the launch of a new website for Morphy Auctions. Morphy Auctions, located in Lancaster County, Pennsylvania and Las Vegas, NV, is one of the largest under-one-roof auction houses in the country, spanning over 45,000 sq. ft.
A well-established auction house since 1997, the designers and developers were particularly careful to retain the branding of Morphy Auctions without compromising functionality. According to Francesca Farrisi, the lead designer for the website, this proved to be quite the challenge. “This was a very unique project, in that it was it was very content-oriented and it was for such an established business. Quality is so important to them, so we needed to organize things in a way that showed that. Overall, it was a matter of staying consistently on-brand.”
The new design was focused on improving the efficiency and user experience. Buyers and consigners will now be able to access services and information much more easily. Another important site improvement is the Upcoming Auctions feature. Now site visitors will be able to search upcoming auctions in an updated way. This features two new views of the announced upcoming auctions. Visitors can now search in a list view the auctions by category, or in a calendar view to browse by date.
To explore the new website and find out more information, please visit morphyauctions.com
About Weidenhammer Creative
Weidenhammer Creative is a dynamic marketing agency composed of artists, strategists, code monkeys and typeface junkies, all blended into the perfect formula of marketing awesomeness. Viewing each project as their next masterpiece, Weidenhammer Creative designs, builds and expands inspiring brands. As part of Weidenhammer Systems Corporation, a software development firm with over 35 years of experience, their strategic planning, design sensibilities and custom programming capabilities offer world-class marketing and commerce solutions. Learn more at weidenhammercreative.com or follow us on Facebook, Twitter, or LinkedIn.
About Morphy Auctions
Morphy Auctions in Lancaster County, Pennsylvania, and Las Vegas, NV has become one of the great success stories of the antiques auctions trade. Founded by Dan Morphy in 1997. Morphy’s has realized meteoric growth and set numerous world antique auction records in many categories, while attracting a global following of buyers that grows exponentially with each successive sale.
Grounded in the values of honesty and integrity, Morphy Auctions is the discriminating collector’s #1 choice when it comes to buying or selling antiques and fine art. Our east and west coast locations makes our galleries easily accessible to potential auction bidders and consignors.