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We’ve all heard content is king, but why? It builds your credibility and increases quality inbound website traffic.

A thoughtfully devised content plan highlights your expertise, elevates your SEO rankings and contributes to your PR. You know your company, and your industry, better than anyone. Yet, your writing may be stuck in a bottleneck. That’s ok. You can focus on running your business and we’ll work on establishing your voice.

A sampling of content used in print pieces

A sampling of content used in print pieces

Less Bland, More Brand

Through the years, the most common project delay we’ve encountered has been client-provided copywriting. As content marketing is a crucial part of any marketing strategy, prevent it from becoming an afterthought. Elevate your brand through engaging, informative and most importantly, lead generating messaging.

We Play Nice in the Sandbox

Our content marketing services are scalable and flexible. From providing initial direction and final proofing/polishing to complete outsourced content generation, our team has the content strategy and copywriting skills to make this process easy. Teams creating their own content may benefit from content planning, and revisions while teams looking to completely outsource would use our ghostwriting service. We’ll work with your team to take excess responsibilities off your plate.

Our Approach

Weidenhammer Creative can support all aspects of your content marketing. Research and Discovery, Strategy, Creation, Dissemination, Analysis – it’s all part of our process.

Content Generation

Our process begins with your team’s thought leaders. Research and discovery sessions get us up-to-speed on your industry, company and personality. Brainstorming sessions help us generate a surplus of content ideas and direction, which we can then selectively filter and populate into a 6 to 12 month editorial calendar. Having a deeper understanding of your need, allows us to understand the types of content we should be generating. We can delegate writing responsibilities to members of your in-house team based on strength and need or utilize our in-house Content Marketer to ghostwrite content pieces that utilize your voice.

Content Distribution

Weidenhammer Creative makes your content work harder for you. One thought leadership piece should be repurposed as several social media posts, the lead content for an email newsletter, or pitched to your industry media. Let your voice be heard – you’ve got quality content, now let’s get it out there.

Our Capabilities

  • Research and Discovery
  • Content Marketing Strategy
  • Brand/Re-brand Positioning
  • Content Planning and Editorial Calendars
  • Website Content
  • Blog and News Posts
  • Thought Leadership Articles
  • Case Studies and White-papers
  • Press Releases
  • Social Media Strategy and Content
  • Email Marketing

We’d love the opportunity to show you how Weidenhammer Creative would benefit your company’s marketing needs. To set up a free consultation email Jeremy Jones, Manager of Client Relations: Let’s get started!

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