A thoughtfully devised content plan highlights your expertise, elevates your SEO rankings and contributes to your PR. You know your company, and your industry, better than anyone. Yet, your writing may be stuck in a bottleneck. That’s ok. You can focus on running your business and we’ll work on establishing your voice.
Through the years, the most common project delay we’ve encountered has been client-provided copywriting. As content marketing is a crucial part of any marketing strategy, prevent it from becoming an afterthought. Elevate your brand through engaging, informative and most importantly, lead generating messaging.
Our content marketing services are scalable and flexible. From providing initial direction and final proofing/polishing to complete outsourced content generation, our team has the content strategy and copywriting skills to make this process easy. Teams creating their own content may benefit from content planning, and revisions while teams looking to completely outsource would use our ghostwriting service. We’ll work with your team to take excess responsibilities off your plate.
Weidenhammer Creative can support all aspects of your content marketing. Research and Discovery, Strategy, Creation, Dissemination, Analysis – it’s all part of our process.
Our process begins with your team’s thought leaders. Research and discovery sessions get us up-to-speed on your industry, company and personality. Brainstorming sessions help us generate a surplus of content ideas and direction, which we can then selectively filter and populate into a 6 to 12 month editorial calendar. Having a deeper understanding of your need, allows us to understand the types of content we should be generating. We can delegate writing responsibilities to members of your in-house team based on strength and need or utilize our in-house Content Marketer to ghostwrite content pieces that utilize your voice.
Weidenhammer Creative makes your content work harder for you. One thought leadership piece should be repurposed as several social media posts, the lead content for an email newsletter, or pitched to your industry media. Let your voice be heard – you’ve got quality content, now let’s get it out there.
We’d love the opportunity to show you how Weidenhammer Creative would benefit your company’s marketing needs. To set up a free consultation email Jeremy Jones, Manager of Client Relations: Let’s get started!