Here at 4O1!, we are always eager to branch outside of the ordinary and tackle projects that don’t normally come across our desks. So when we took on the project of creating the branding and packaging for award-winning gospel singer Yolanda Adam’s line of body products, we were excited to show off our feminine side.
Long time friend and client, Matt Somerfield of MTS Ventures, enlisted us to help with the branding and labels of Simply Yolanda, a line of products that are made of high quality ingredients such as natural oils and butters to protect skin. It was important for us to represent these products as refreshing and nurturing. Like most of our branding projects, over 40 logo samples were drawn up, scaled down and sent to the client for review. The client chose their favorite elements from each logo which we combined into the final logo.
The main concept that we moved forward with was based off of Yolanda Adam’s signature. So we gathered in the conference room with a stack of white paper and an array of markers and pens. We scribbled “Simply Yolanda” over and over, each time changing the size and shape of the letters and the relationship between them.
Another element of the logo that the client was drawn to was the flower incorporated in one of the samples. We explored many different textures, shapes, and colors as well as the placement among the words.
After the logo was finalized, we moved onto the packaging. Each type of product – body wash, body soufflé, and body oil – required its own package size. We mocked up samples onto prototype bottles to test our designs. The main challenge here was creating a cohesive brand across dramatically different package sizes and including the same content, but we managed to produce a design that pulled the whole line together. For an accelerated and successful marketing launch before the product was in hand, we worked with MTS to develop a special layout sheet that was printed overnight on adhesive stock and cut on MTS CNC paper cutting equipment.
Our team had a lot of fun working on this project. It was rewarding to see our branding and packing designs on Simply Yolanda’s website. Check out their site to see the final designs and purchase your favorite body product!