In September, the Facebook developers community was given an exclusive look at Timeline; a total overhaul of the profile page – a much needed update. Starting December 7th, Timeline will be launching regionally across the globe. While Facebook developers (and some sneaky users) have been testing it since September, it’s exciting to think we’ll soon be experiencing our friend’s pages in a more personal and dynamic manner.
Timeline’s namesake linear timeline will allow your connections to scope out your activities, photos, and shared media chronologically – all the way back to the year you were born. In fact, Timeline will allow you to add your favorite picture of you and Barney at your fifth birthday party, and it will appear on your profile in chronological order. This new configuration will allow you, and other users, to filter your content by year and month. While this new feature like most other Facebook changes is being met with some resistance, it’s an awesome feature. Think about your Timeline as the scrapbook of your life. You’re having a conversation about your road trip to Vegas, and you want to show someone your pictures. You simply hop on your Facebook and select the year and month you want to view. BAM! No more “load more posts,” you’ve kept track of all your most important memories and filed them chronologically just by using Facebook as you have in the past.
Accompanying Timeline is Facebook’s improved Open Graph technology, which allows developers to integrate web pages representing people, places, foods, or anything into the social graph. So now, when you like a page, you can actually [verb] a [noun]. You’ve probably seen this in action with users on Spotify:
Once your Timeline is active you’ll be able to go back and see what you were listening to a few months ago, think of it like a soundtrack for your life.
But thats not just limited to music! As more sites start implementing Open Graph, you’ll be able to tell your friends when you cook a Turducken, drink a Coney Island Lager, or test-drive a Tesla. While some of these actions may be more of a novelty, if you remember cooking something amazing 2 months ago, but can’t remember the recipe – you can go back in your Timeline and get the link to the recipe. This opens up a world of opportunities to Facebook, web developers, and small businesses relying on inbound marketing to drive interest in their products.
I think Timeline is a great addition to Facebook. I’ve already begun tracking my music, and I’ve used the feature to remind myself of songs loved and lost and to track new discoveries as well.
Look for Timeline on your Facebook soon. You’ll have 7 days after the roll out to check out your own profile, edit and delete past posts, and pin important memories to your Timeline. Embrace it, make it your own, and enjoy the cool new features.