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Jeremy Jones
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The Waterfront

posted by: Weidenhammer Creative on July 23, 2013
The Waterfront Logo

The Waterfront Logo

Lately we’ve had the opportunity to work on projects that will be iconic to the future of Lehigh Valley. The most recent of which is The Waterfront. A redevelopment of Allentown’s riverside district, the development plan is comprised of several mixed-use buildings, a river walk with open plazas for entertainment, and both on and off street parking.

Waterfront Home Page

Waterfront Home Page

The team at 4O1! was excited to be a part of a project that will bring countless opportunities to our region.  After several rounds of concept designs, a logo was chosen that would be the core of all future marketing materials.  In the months that followed, we helped develop a stationary package, social media graphics, a brochure, and perhaps most importantly, a platform website that will grow and evolve with the project.

“4O1! effectively worked with our team to accomplish just that while adding the quality styling and features to make our site truly superb.”

Jaindl Properties’ Chief Operations Officer, Zac Jaindl, sums it up,”The Waterfront, one of the largest and most complex developments in the city’s history, required a website that not only served as primary marketing tool but simplified the project specifics and leasing process for viewers and potential tenants alike. 4O1! effectively worked with our team to accomplish just that while adding the quality styling and features to make our site truly superb.”

Waterfront Sales Brochure

Waterfront Sales Brochure

It has been a thrill for us to be a part of this process. We look forward to helping the developers, DunnTwiggar and Jaindl Properties, groom their brand as The Waterfront becomes a reality.

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