The age old question: Bacon or Tacos? Weidenhammer Creative partnered with the Lehigh Valley IronPigs to create the website, game, and voting system associated with their Bacon vs. Taco promotion. In the past, Weidenhammer had created their popular Cheesesteak battle, as well as the landing page for their ‘Smell the Change’ campaign. In this incarnation, the bacon-lovers of the Lehigh Valley IronPigs face off against the Fresno ‘tacos’ for bragging rights and the chance to see the loser wear the other team’s hat on field during the 2017 season.
This collaboration required several moving pieces to create the interactive campaign: custom photography, a landing page with voting functionality, twitter integration, and a fun game for site visitors to place. The creative team took photos in-house to create striking visuals on the site, which featured an MMA face-off motif.
“This was the first time that we’ve made a game for a client,” said Lee Gustin, senior developer for Weidenhammer Creative. “Time and time again the IronPigs give us challenges to make cool, fun projects, so we’re always happy to work with them.”
The game features falling baseball items and ballpark staples, like catcher’s masks and hotdogs falling into an oversized mitt. Players can add time or lives by catching the fighting bacon or fighting taco mascots, and have to avoid other objects. The game has been a popular addition to the landing page, which also allows visitors to vote and shows a live feed of tweets tagged #teamtacos or #teambacon.
To vote for your favorite, visit the page at baconvstacos.com
About Weidenhammer Creative
Weidenhammer Creative is a dynamic marketing agency composed of artists, strategists, code monkeys, and typeface junkies, all blended into the perfect formula of marketing awesomeness. Viewing each project as their next masterpiece, Weidenhammer Creative designs, builds and enhances inspiring brands. As part of Weidenhammer Corporation, a IT services firm with over 35 years of experience, their strategic planning, design sensibilities, and custom programming capabilities offer world class marketing and commerce solutions. Learn more at weidenhammercreative.com or follow us on Facebook, Twitter, or LinkedIn.
About the Lehigh Valley IronPigs
The Lehigh Valley IronPigs are a minor league baseball team that plays in the International League. The IronPigs are the Triple-A affiliate of the Philadelphia Phillies. The team plays their home games at Coca-Cola Park in Allentown.