Weidenhammer Creative, a dynamic marketing agency based in the Lehigh Valley, is pleased to announce the launch of a new website for the Delaware & Lehigh National Heritage Corridor. The D&L is a multi-faceted organization centered on a 165 mile trail spanning Eastern Pennsylvania. It aims to enrich the community through natural conservation and connectedness to its industrial heritage.
The new D&L website incorporates a new, fully responsive framework, customized Google Maps integration, a unification of primary site with store and news, as well as an overall brand consistency with social media platforms. The new design strengthens the D&L brand with a unified font treatment and an expanded color palette. The updated features allow users to easily explore the site, and the trail’s offerings, on any device, from desktop to smartphone. Highlighting things to do along the trail, there’s an increased focus on surrounding towns, including descriptions, directions, and notable attractions.
“This project is an exciting one for us,” said Curtis Johnson, Vice President of Creative Services at Weidenhammer Creative. “We love partnering with community organizations and we are excited to support the trail’s evolution. Integrating mapping into the site, complete with attractions and trailhead locations, made this project especially exciting. It is interactive, responsive, and integrates their new social presence. I for one cannot wait to use it to explore more of the trail.”
Elissa Garofalo, D&L Executive Director/President said, “The new site promises to provide the hundreds of thousands of visitors a valuable tool for traversing the trail, finding points of interest, learning about the corridor’s storied history and much more from the convenience of any smartphone, tablet or computer.”
To explore the new website and learn more about the trail’s offerings visit delawareandlehigh.org/
About Weidenhammer Creative
Weidenhammer Creative is a dynamic marketing agency composed of artists, strategists, code monkeys and typeface junkies, all blended into the perfect formula of marketing awesomeness. Viewing each project as their next masterpiece, Weidenhammer Creative designs, builds and enhances inspiring brands. As part of Weidenhammer Systems Corporation, a IT services firm with over 35 years of experience, their strategic planning, design sensibilities and custom programming capabilities offer world class marketing and commerce solutions. Learn more at weidenhammercreative.com or follow us on Facebook, Twitter, or LinkedIn.
About Delaware and Lehigh National Heritage Corridor
The Delaware & Lehigh National Heritage Corridor is a joint effort of private groups and interested citizens, county, and municipal governments, the Commonwealth of Pennsylvania and the federal government to conserve cultural and natural resources in the five-county region of Pennsylvania that traverses the historic Delaware and Lehigh Canals. Since the Delaware & Lehigh’s designation by Congress in 1988, it has been our mission to restore historic places, conserve green space for public use and preserve and interpret our heritage to enhance life for generations to come. Learn more at delawareandlehigh.org.