Weidenhammer Creative, a dynamic marketing agency based in the Lehigh Valley, is pleased to announce the launch of a new website for Phoenixville Foundry.The Phoenixville Foundry is owned by Hankin Group, a diversified real estate company focused on commercial, residential, and retail properties.
The new Phoenixville Foundry website was completely rebuilt to heighten the focus on the user experience. “A facility with such a rich beauty and heritage should have a web presence that exudes those qualities,” said Jeremy Jones, manager of client relations at Weidenhammer Creative. “As the heart of the venue’s marketing initiatives, The Phoenixville Foundry’s website required an emotional connection with users, compelling them to schedule a walk through and eventually book the venue.”
The focus from a development standpoint was a refinement of the information architecture. Exploring venue offerings and booking an event are now simpler and require fewer steps. To effectively convey the atmosphere of the facility there is an emphasis on high-quality images. The venue was able to crowdsource their facility photography from the many professional photographers that frequent the site. As a result the website is composed of incredible professional event and environmental photography. With a responsive build, an updated color scheme, and vintage aesthetic using serif style fonts, the new site has historic charm and an elegant feel.
We are thrilled with the design and look of the new website. Weidenhammer Creative did a wonderful job taking our concepts, ideas and requirements to design a website that exceeded our expectations. It perfectly showcases our extraordinary venue inside and out. The new look is modern, clean and very user-friendly. Phoenixville Foundry is an amazing historic building with modern features and Weidenhammer really conveyed the Old with the New.
-Caroline DeBottis, Facility and Events Director
To explore the new website and find out more information, please visit phoenixvillefoundary.com.
About Weidenhammer Creative
Weidenhammer Creative is a dynamic marketing agency composed of artists, strategists, code monkeys and typeface junkies, all blended into the perfect formula of marketing awesomeness. Viewing each project as their next masterpiece, Weidenhammer Creative designs, builds and enhances inspiring brands. As part of Weidenhammer Systems Corporation, a IT services firm with over 35 years of experience, their strategic planning, design sensibilities and custom programming capabilities offer world class marketing and commerce solutions. Learn more at weidenhammercreative.com or follow us on Facebook, Twitter, or LinkedIn.
About Phoenixville Foundry
Phoenixville Foundry is a unique 18,000 square foot event space with modern amenities and rich tradition befitting the town’s illustrious past and future. Owned by Hankin Group, a dynamic real estate company focused on commercial, residential, and retail properties, the Phoenixville Foundry property was born of a visionary plan for a flexible event space that melds the industrial characters of the building with modern elements. To learn more about Phoenixville and the Foundry, visit http://phoenixvillefoundary.com/ or follow the event space on Facebook.