Weidenhammer Creative, a dynamic marketing agency based in the Lehigh Valley, is pleased to announce the launch of a new website for Gertrude Hawk, producer of quality chocolate products and hand dipped specialities. This effort was executed in collaboration with Weidenhammer’s Solution Delivery division.
The new Gertrude Hawk site is the first phase of their website’s evolution and reinvents the user interface. By creating a siloed structure, we were able to separate traffic based on the user’s purpose for visiting the site. This creates a separate experience whether the user visiting is a customer, fundraiser, wholesaler, or looking for B2B ingredient sales. Additionally, we made the e-commerce experience more immersive. This iteration of the site incorporated some of our high-quality product photography taken both in our studio and at on-location at the Gertrude Hawk headquarters.
“We are excited about the first phase of this project and think that it makes for a more streamlined and focused user experience. The product photography incorporated into the new site highlights the high quality of the Gertrude Hawk products, ” said Curtis Johnson Vice President of Creative Services and Cofounder of Weidenhammer Creative. “ We are excited to continue with the next step of development on their website.”
For more information on Gertrude Hawk and to see all that the next site has to offer, visit gertrudehawkchocolates.com/.
About Weidenhammer Creative
Weidenhammer Creative is a dynamic marketing agency composed of artists, strategists, code monkeys and typeface junkies, all blended into the perfect formula of marketing awesomeness. Viewing each project as their next masterpiece, Weidenhammer Creative designs, builds and expands inspiring brands. As part of Weidenhammer Systems Corporation, a software development firm with over 35 years of experience, their strategic planning, design sensibilities and custom programming capabilities offer world-class marketing and commerce solutions. Learn more at weidenhammercreative.com or follow us on Facebook, Twitter, or LinkedIn.
About Gertrude Hawk
Gertrude Hawk Chocolates is the premium producer of quality chocolates since 1936. We remain true to our traditional time-honored recipe and focus on paving the way for new and exciting ways to enjoy the taste of Gertrude Hawk Chocolates. While remaining focused on our flagship divisions, Ingredients and Retail, Gertrude Hawk Chocolates also operates other important areas such as Fundraising, Wholesale Division, Macy’s Frango Mints, and lastly, Contract Manufacturing.