Whitewater rafting is an exhilarating sport that people of all ages can experience safely and remember for years to come. But before embarking on the journey, finding the perfect place and being informed on the activity is crucial. Cue 4O1! and Whitewater Rafting!
Our Senior Designer, Ryan Lynn, spearheaded whitewaterrafting.com as his first design project with our company. His strategy was to incorporate elements of nature to reflect what whitewater rafters see while on the river to evoke excitement in those who visited the site.
The design is an alluring mix of texture and motion. This exciting information guide allows visitors to get a sense of what they can expect on their trip down the Lehigh River and outlines Do’s and Don’ts to make sure your day goes swimmingly. Also, the various levels of whitewater rafting are defined to make choosing a class as easy as possible.
In addition to the website, 4O1! designed the logo for whitewaterrafting.com. We stuck with the earthy theme and modeled the logo after a wooden sign that you might see outside of a rafting company.
After the re-launch of 401creative.com, our team could think of no better way to celebrate than with whitewater rafting. We buckled our life vests and spent the day teambuilding and working together to get ourselves through rapids. And we might have engaged in a soaking water battle or two.
Check out whitewaterrafting.com and book your trip before the summer’s over!