Our “Bacon vs. Tacos” website for the Lehigh Valley IronPigs was recognized as a GOLD winner at the American Advertising Federation – Greater Lehigh Valley’s #ADDY celebration earlier this year. Hosted by the Greater Lehigh Valley Chapter of the American Advertising Federation (AAF/GLV), the event took place at the Renaissance Hotel in downtown Allentown.
The winning promotion was recognized by Ballpark Digest as their 2017 Promotion of the Year. The joint promotion between the Lehigh Valley Iron Pigs and the Fresno Grizzles was a social media sensation. The result was a nationwide poll with one question on the ballot – Bacon or Tacos? Our microsite provided the virtual voting booth. The teams unveiled new logos, hats and uniforms to personify the clash which led to spikes in ticket and merchandise sales for both teams. In the end, the nation declared its appetite for bacon too overwhelming. The final vote came down in favor of bacon, 53-47.
“It was an honor to be recognized by the American Advertising Federation for our Lehigh Valley Iron Pigs Bacon vs. Tacos promotion. The event was definitely a success and it’s always a great night hanging out with team members as well as other professionals from the Lehigh Valley.”
– Laura Mory, Production Manager
Weidenhammer Creative was proud to be a part of this nationally recognized promotion! Contact us today to discuss what we could work on for you — Call 610-317-4010 or email Jeremy Jones at [email protected].